Premiere Orlando 2026 closed with more than 54,500 visits from beauty professionals and students, a 5% increase over 2025 and a figure that anchors the event's claim as the industry's largest education platform in the United States.

Premiere Show Group, which operates the event, reported growth concentrated in two segments: education and spa & wellness. The Spa & Wellness sector expanded its footprint by 7% compared with last year, adding devices, advanced skincare, lash and brow brands including Circadia, Zemits, Skin Script, Eminence Organic Skin Care, Farmhouse Fresh, Repêchage and Lashbox LA.

How big is the education program?

The show ran 939 educational classes, hands-on workshops and stage presentations across hair, barbering, spa & wellness, nails, lashes and business development. Most sessions carried no additional charge beyond the show pass. Nearly half of all attendees arrived on Saturday for the education-only day, before the exhibit floor opened — a demand signal organizers highlighted as evidence of appetite for accessible training.

"What makes Premiere Orlando unique is not just the volume of education, but the quality, diversity, and accessibility of it," said Debra Cleveland DeMello, Associate Director Key Accounts and Industry Relations. "With hundreds of classes spanning every corner of the beauty industry, we've built an education platform that simply doesn't exist anywhere else."

Sessions filled to capacity through the weekend. The program's texture-specific and technique-led highlights included:

• Patricia Nikole's Bold & Dimensional Blonding
• Presley Poe's Intro to Curly Styling
• Matty Conrad's Beyond the Fade
• Michael Razzano's Acne 101
• Nikki La Rose's Flawless on Camera: Pro Beauty Techniques
• Salon Owner Bootcamp, The Color Salon, House of Foils and Lashcon sessions

On the exhibit floor, SalonCentric's brand partners anchored the professional channel presence: Redken, Matrix, Dyson, Pravana, Framar, OUAI, QOAT, Living Proof, Kevin Murphy, Bumble and bumble and IGK.

What did first-time exhibitors report?

Bumble and bumble, in its first year at Premiere Orlando, measured the weekend in artist contacts rather than booth metrics. "Throughout the weekend, we had the privilege of connecting with thousands of artists through live education, inspiring conversations, and the incredible talent of our House of Bumble Collective," said Sheri Doss, VP Global Education, Bumble and bumble. Doss said the outing "exceeded every expectation" and confirmed the brand will carry the format to Premiere San Antonio.

Who drew the Main Stage crowds?

A Main Stage session with Jessi Draper of The Secret Lives of Mormon Wives, joined by her mother Diana Draper and sister Kiera Draper, drew standing-room-only crowds. The three discussed building their beauty brand, JZ Styles, covering entrepreneurship and community-driven brand growth. Additional Main Stage presentations came from QOAT, Redken, DESIGNME, O&M and Ulta.

Competition stages ran at full attendance, including Nailympia and the Professional and Student Barber Battles, with competitors spanning emerging talent and seasoned professionals.

What comes next?

Premiere Orlando returns to the Orange County Convention Center June 5–7, 2027. Before that, Premiere San Antonio runs August 30–31, 2026 at the Henry B. González Convention Center — a milestone edition in which SalonCentric becomes Premiere Shows' first-ever presenting sponsor.

"We're especially excited about this next edition in San Antonio with our presenting sponsor SalonCentric, whose partnership will bring even more value to the Southwest beauty community," said Event Director Erin McDonald.