Henkel has agreed to acquire the professional hair care brand Olaplex for $1.4 billion, in a deal priced at a premium of more than 50%, according to a report from finance.biggo.com.

The purchase price represents one of the most significant commitments to a single salon-brand name in recent memory. A premium above 50% signals that Henkel values Olaplex well beyond its recent trading levels, and it places the bond-building line alongside Henkel's existing professional portfolio, which includes Schwarzkopf Professional.

For salon professionals, the transaction raises questions about how Olaplex's professional-channel strategy will evolve under new ownership. Henkel's dual structure — spanning both consumer retail and professional salon distribution — could expand Olaplex's reach, though the company has not yet detailed its plans for the brand's salon-only positioning or education programs.

Olaplex built its reputation on patented bond-building technology, a category it effectively created and which has since drawn numerous competitors into the salon and retail markets. The brand's at-home and in-salon systems remain staples in color services, where bond builders are used to mitigate damage during lightening and chemical treatments.

The reported premium of over 50% suggests competitive pressure in the acquisition process or strong confidence in the brand's growth trajectory despite a crowded field of imitators. Henkel, which has previously stated ambitions to grow through acquisitions in beauty and hair care, appears to be betting that Olaplex's technology-backed positioning will retain professional loyalty at scale.

Deal terms beyond the headline price — including regulatory approval timelines, integration plans, and whether Olaplex's current leadership will remain — have not been disclosed in the report. Industry watchers will be watching how the transition affects pricing, distributor relationships, and backbar availability in professional channels.

If the deal closes as structured, Olaplex would become one of the largest professional hair care brands operating under Henkel's umbrella, and the transaction would set a fresh valuation benchmark for science-led salon brands.