Godrej Professional has launched Majesté, a no-ammonia hair colour range, and put more than 700 stylists through training across India ahead of its rollout.

That number matters as much as the product itself. A launch paired with formal stylist training signals the company wants Majesté applied in salon chairs, not just shelved in distributors' warehouses. Godrej Professional, the salon-focused arm of Indian FMCG major Godrej, built the campaign around education first.

What is Majesté?

The headline claim is simple: no ammonia. Ammonia-free colour has become a growth segment as clients push back on odour and scalp irritation, and as formulas leaning on alternative alkaline agents have closed the gap on grey coverage and lift. Godrej has positioned Majesté inside that shift.

The manufacturer has not yet published the full shade card, developer system or recommended mixing ratios in the launch announcement, so stylists will want confirmation of those specifics through Godrej Professional's professional channel before the range reaches the back bar.

Why train 700 stylists first?

Because no-ammonia formulas still demand technique. Coverage, tone retention and underlying-pigment control behave differently when the alkaline agent changes, and consistent results depend on the person holding the bowl and brush. Godrej's training programme — running nationwide, covering more than 700 stylists — is the company's attempt to standardise application before the first client sits down.

It's a classic professional-channel play. Train the stylists, and the product sells itself chair by chair.

What comes next?

Godrej Professional has framed Majesté as a nationwide launch with education baked in, which suggests further training waves and wider salon distribution could follow as the range beds in.