The market for vegetable oils used in beauty and personal care formulations is projected to reach $7.72 billion by 2031, according to research firm MarketsandMarkets.

The headline figure positions plant-derived oils as a sustained growth segment within the broader personal care ingredients market. For salon owners, barbers and independent stylists evaluating retail and back-bar purchasing, the projection aligns with ingredient-label trends already visible across recent product launches in hair care, skin care and body care.

Vegetable oils function as emollients, conditioning agents and carrier bases across a wide range of professional and consumer formulations. They appear in finishing serums, conditioning masks, hot-oil treatments, scalp preparations and cleansing products — categories where salon professionals make routine purchasing decisions on behalf of clients and for back-bar use.

The $7.72 billion endpoint establishes the scale at which manufacturers are sourcing plant-derived oils globally. That scale carries practical implications for the supply chain that feeds professional distributors and the brands supplying salons with retail and professional SKUs.

What does the figure measure?

MarketsandMarkets has not, in this headline release, broken out specific vegetable oil types, regional sourcing patterns or projected compound annual growth rates. The headline defines the category by its application — beauty and personal care — rather than by a single product type or formulation segment.

For professional buyers, the absence of disaggregated data means the projection functions as a directional benchmark rather than a detailed procurement guide. Wholesale purchasing decisions on specific oils typically rely on distributor pricing, brand-level formulation data and direct manufacturer relationships.

Why does the projection matter for salons?

The category's projected scale signals where manufacturer sourcing priorities are heading. Vegetable oils anchor several professional-grade product categories, including conditioning treatments, scalp care ranges and finishing products.

As ingredient sourcing scales, professional buyers may see shifts in:

• Wholesale pricing per kilogram as manufacturers expand contracts
• Retail line proliferation, as brands leverage plant-oil ingredient stories in marketing
• Education and training content, as ingredient literacy becomes a sales tool at the chair

The forecast intersects with rising consumer interest in clean beauty, sustainability claims and ingredient transparency — all factors that influence purchasing decisions at the salon retail shelf. Independent stylists building a retail recommendation list will continue to encounter plant-oil ingredient positioning across new product launches.

What's missing from the headline?

The headline figure does not specify the compound annual growth rate, regional breakdown or category segmentation by hair care, skin care or body care. It also does not name the specific vegetable oils driving the projection — though industry buyers tracking ingredient trends can observe which oils are surfacing most frequently in professional launches.

As MarketsandMarkets publishes updated ingredient-category reports, professional buyers will be watching for disaggregated data that could affect wholesale pricing and back-bar formulation strategy through the end of the decade.

What should stylists watch next?

The vegetable oils category touches nearly every professional purchasing decision, from retail serums to back-bar conditioning treatments. The projected scale of $7.72 billion by 2031 signals continued manufacturer investment in plant-derived ingredient sourcing.

Stylists tracking formulation trends can use this projection as a benchmark when evaluating new retail lines and brand pitches through 2031. The headline figure provides directional context; the next round of MarketsandMarkets detail will determine whether specific oils, regions or product categories drive the bulk of that growth.