Mel B will co-found a curl-focused hair care brand with celebrity hairdresser Rory McPhee, with the range set to debut in spring 2027. The pair announced the project on 12 October during an exclusive talk at the British Beauty Council's Industry Day, which ran as part of the council's British Beauty Week 2026 event.

That is a firm date and a firm structure. Melanie Janine Brown MBE, 51, and McPhee will stand as co-founders when the range reaches market. The brand name stays under wraps. So do the formulations. What the duo did confirm is a positioning: products aimed at "achieving healthy curls, simplified", with every item in development being community-led.

For salon professionals, the interesting part is who is building it. McPhee brings 20 years of industry experience and a science-focused approach to hairdressing. He is an ambassador for Redken and has worked as Mel B's personal stylist. That background suggests the range will lean on formulation logic rather than pure celebrity licensing — though until the ingredient lists and the distribution channel surface, that remains a reading, not a fact.

What did Mel B actually say?

She gave the launch its personal framing, and she gave it in her own words. Speaking during the talk, she said: "We have been working on this really amazing project for a few years now, and it has been a long time coming, and it is to do with hair."

She then explained the hair history behind the project:

• "Because I love my big, natural curly hair, and my hair has been quite the journey."
• "From being married for ten years in a very abusive relationship, coming out of that, cutting all my hair off, dyeing it pink, it being his short, and thinking I would never be able to get my curls back to what they were like when I was 19 years old and part of the Spice Girls."
• "I have been trying to scientifically find a product that does"

That last quote appears as the source cuts off — the sentence is incomplete in the material available. Even truncated, the intent reads clearly: she has been searching for a product that works, and she has been searching by scientific criteria. The word choice matters. It matches McPhee's science-focused profile and signals that the founders want the range judged on performance for textured, curly hair rather than on nostalgia alone.

Why the timing fits the curl market

The announcement landed at a British Beauty Council event, not a consumer fan platform. Industry Day sits inside British Beauty Week 2026, the council's trade-facing programme. Choosing that stage tells the trade two things. First, the founders want professional and industry attention from day one. Second, they expect the brand to be taken seriously as a hair care proposition, not as merchandise attached to a Spice Girls reunion cycle.

The community-led claim does the heaviest lifting in the positioning. If the development process genuinely runs on input from people with curls — and the founders say all items in development follow that approach — the range joins a growing segment of texture-specific lines built on user feedback loops rather than top-down formulation briefs. Mel B's own texture, which she describes as "big, natural curly hair", sits at the centre of the story.

What we still don't know

Plenty. The formulations are under wraps, so there are no actives, no claims and no product categories confirmed yet. The brand has no announced name. The pricing, the retail channel and whether the range will sell through professional salons, direct-to-consumer, or both — none of that has surfaced. McPhee's Redken ambassadorship raises an obvious question about corporate involvement, and the announcement offers no answer either way.

The timeline gives the trade room to watch. A spring 2027 debut means formulation, testing and community consultation will run through 2026, and each stage should surface more detail on what the products actually contain and where they will sit on shelf. For now, the concrete facts stand: two co-founders, a curl focus, a community-led process, and a launch date roughly eighteen months out.