McConnell Labs, the longtime American nail product and skincare manufacturer, has acquired Attain Cosmetics and rebranded itself as Modern Chemistry Labs following a sale to private equity firm Impact Equity Partners.

The transaction sets up what the company describes as the next phase of expansion for a manufacturer whose portfolio has long served the professional nail and skincare channels. The rebrand to Modern Chemistry Labs signals a deliberate shift in corporate identity as the business absorbs Attain Cosmetics, a brand founded by Elizabeth Morris.

Who is behind the deal?

Impact Equity Partners, the private equity backer now in ownership, initiated the transformation. According to the company's announcement, the acquisition of Attain Cosmetics and the accompanying name change together position the newly formed Modern Chemistry Labs to expand its reach across the professional beauty market.

As part of the transformation, Elizabeth Morris, founder of Attain, is involved in the combined business — the announcement references her role in the integration, though the full scope of her position was not detailed in the published notice.

What does the rebrand signal?

For McConnell Labs, a manufacturer with decades of history in American nail and skincare production, adopting the Modern Chemistry Labs name marks a clear break from its legacy identity. The company frames the move as the start of its next phase.

Key elements of the transaction:

• Acquisition target: Attain Cosmetics
• New corporate identity: Modern Chemistry Labs
• Ownership: Impact Equity Partners, following a private equity sale
• Stated goal: expanding the combined company's reach

The structure follows a familiar pattern in professional beauty: a private equity purchaser acquires an established manufacturer, then uses acquisitions and a rebrand to consolidate brands under a new umbrella entity with room to scale.

What comes next for the combined company?

The company says the acquisition and rebrand position Modern Chemistry Labs for growth, with the combined portfolios of the nail and skincare manufacturer and Attain Cosmetics under one roof. Industry watchers will be watching whether further brand acquisitions follow under the Impact Equity Partners ownership structure.

Neither Impact Equity Partners nor Modern Chemistry Labs disclosed the financial terms of the sale or the acquisition in the announcement.