KT Professional has launched a new television commercial fronted by actor Jacqueline Fernandez under the campaign line "My Hair, My KT."

The campaign marks the brand's latest celebrity partnership and signals continued investment in mass-market visibility for its professional haircare range. Fernandez appears in the film as the face of the brand, positioning the products for consumers who want salon-grade results.

The "My Hair, My KT" framing emphasizes personal ownership of hair choices, an angle that aligns the brand with the individualized approach stylists take when recommending care and treatment regimens for different hair types and textures.

Details on the specific products featured in the TVC, media spend behind the campaign, and the duration of Fernandez's association with the brand were not disclosed in the announcement.

The commercial runs as KT Professional continues to build its presence across professional and retail channels in India, where celebrity endorsement remains a common route for haircare brands seeking to convert salon credibility into consumer sales.

How the campaign translates into salons' back-bar usage and retail recommendation will determine whether the celebrity spend converts into professional-channel growth for the brand.