Jennifer Lawrence's mes° Launches With Three Biodesigned Hair Products

Jennifer Lawrence's debut hair care brand mes° opens with three products priced between US$34 and US$52, and its most expensive item, the Multitask Repair Mask (RRP US$52), carries the line's boldest claim: a 32% reduction in wash-day protein loss. The brand launched exclusively on mesbeauty.com.

Mes° is a biodesigned hair care line comprising three "multitasking essentials," built in partnership with Jasmina Aganovic, founder and CEO of biology-first beauty company Arcaea. Aganovic is an MIT-trained chemical and biological engineer, and the two founders connected after Lawrence watched her TED Talk, "Can Biotech Invent a Sustainable Future for the Beauty Industry?"

Why did Lawrence build a hair care brand?

The idea came from Lawrence's own time in the styling chair. Known for The Hunger Games franchise, Mother! and Passengers, the actress saw firsthand the hours of effort required to achieve great hair for films and events, testing product after product. That experience led her to question why better results had to require more — more work, more time and more products, the company said.

The brand's positioning, framed as "unbothered beauty," asks consumers to "spend less time managing their hair and more time simply living in it," according to a company statement. Its stated belief: "beauty should fit into your life, not ask your life to fit around it." The formulas are multifunctional by design, built to extend hair beyond a single wash and style.

How does mes° apply biodesign?

Mes° uses what it calls 'Creative Biodesign' as its core approach, pairing Lawrence's creative perspective with Arcaea's biology-first method to "rethink familiar beauty challenges." The brand cites biology as its muse, drawing on emerging scientific insights, microbiome expertise and proprietary ingredient technologies.

When formulating, mes° says it considered what causes hair challenges to happen and then turned to biology for a solution. Products in the range follow an 'In Situ° Design' philosophy that pairs hair health with styling, scalp care with volume, and treatment with real-life wearability.

What is in the range?

The launch collection contains three items:

• Multitask Repair Mask, US$52. An intensive, lipid-rich repair mask formulated to protect hair from lipid and protein loss during washing. The brand claims a 32% reduction in wash-day protein loss, six times less breakage, up to 158% more lipids within the hair's protective barrier, and reduced split ends.
• Good Roots Volume Mist, US$34. A root-lifting spray targeting the oils that cause hair to fall flat. It combines root-lifting styling agents with proprietary ARC-5 Technology and Mediterranean microalgae. Clinical studies by the brand claim 2.5x more volume and a 75% reduction in scalp oiliness.
• Off-Duty Restyling Serum, US$44. A bi-phase serum aimed at restoring shine, smoothing frizz and reshaping the previous day's style. A biodesigned styling phase strengthens and restores shape; a lightweight oil phase smooths frizz and restores shine. The brand claims 86% less frizz, 92% less tangling and heat protection up to 450°F.

All performance figures are manufacturer claims. Mes° launches in a celebrity hair care market already crowded with actor- and musician-fronted lines, but its pairing of a biotech founder with a Hollywood co-founder gives it a formulation story that most celebrity launches lack. Whether the exclusive direct-to-consumer debut on mesbeauty.com broadens into professional or retail channels will shape the brand's next phase.