The global hair care market will grow by USD 18.28 billion between 2025 and 2029, according to a new Technavio report distributed via PR Newswire — with the research firm attributing the expansion primarily to the influence of social media and blogging on consumer purchasing behavior.

The report, which Technavio describes as featuring market evolution analysis powered by artificial intelligence, covers the four-year forecast window ending in 2029. The research firm positions its AI tooling as a method for mapping how the category develops across segments and regions over the forecast period.

What is driving the growth?

Technavio identifies social media and blogging as the principal growth drivers. The implication for salon professionals is direct: product discovery and purchase decisions increasingly originate from influencer content, tutorials and review platforms rather than traditional retail or in-salon recommendation alone.

For manufacturers and distributors, that shift pressures brands to sustain visible, credible content strategies across social channels. For stylists, it signals that clients arrive with product knowledge — and product expectations — shaped by what they have seen online.

How does AI factor into the research?

The report's subtitle highlights "market evolution powered by AI." Technavio applies artificial intelligence to its forecasting framework to identify patterns in how the hair care category shifts across the 2025-2029 window.

The firm's AI-assisted methodology is presented as a feature of the report itself rather than a claim about products on the market. The headline growth figure and the social-media driver attribution remain the report's core published findings.

Why the number matters for the trade

An USD 18.28 billion market expansion over five years indicates sustained category-level investment in hair care — spanning retail, professional and hybrid channels. For salon owners and independent stylists, the figure frames the commercial stakes of client product recommendations and retail attachment in an environment where digital content heavily influences what clients buy.

The forecast period, running from 2025 through 2029, gives the industry a near-term horizon: growth is expected within the current planning cycle for product lines, salon retail strategies and brand marketing budgets.

Technavio has not yet published the full segment-level breakdown in the distributed announcement; the complete report is available through the research firm's channels for buyers seeking category, regional and competitive detail.

With social media and blogging named as the defining growth levers, expect brand spending on influencer partnerships and content-led marketing to intensify across the hair care category through 2029.