Google names three beauty products in its 2026 Holiday 100

By Tom Whitfield

Google’s 2026 Holiday 100 names Rhode Pocket Blush and Cécred Restoring Hair & Edge Drops as standout beauty searches, while Cetaphil Gentle Skin Cleanser also appears among the most-searched US products.

Google describes Holiday 100 as a US list of highly searched products across several categories. It says the ranking draws on search-trend data and that Google receives more than one billion shopping-related searches each day.

That scale makes the list a useful demand signal. It does not disclose each product’s search volume, percentage change, category position or sales result. “Most searched” also describes attention, not purchases.

What makes these three products stand out?

The beauty names carry more specific labels:

• Rhode Pocket Blush, from model Hailey Bieber’s brand, earned a “breakout search” label from Google for 2026.
• Cécred Restoring Hair & Edge Drops, from Beyoncé’s brand, topped Google’s beauty list. Google says the item was “searched more than ever before.”
• Cetaphil Gentle Skin Cleanser appears on the wider list without an individual breakout or all-time-high description.

Agal Mohammed, Editorial and Creative Lead for Google Shopping, told Cosmetics Business: “Two big standouts were the Rhode Pocket Blush, which became a breakout search, and Cécred’s hair oil hitting an all time high.”

Mohammed’s wording compresses two findings into one market read. The drops are also described as a hair oil, although the named product is Restoring Hair & Edge Drops. Google’s labels supply no ingredients, detailed formulation, price or professional-channel availability.

Did Rhode’s European launch drive the search surge?

The report says interest in Pocket Blush could have been boosted by news around Rhode’s “record-breaking” launch into Sephora Europe and the UK in 2026. It presents the launch as a possible contributor, not a measured cause.

No launch date, store count, sales figure, search uplift or before-and-after comparison supports the connection. “Record-breaking” also lacks a stated benchmark. The report therefore supports attention around the expansion, but not a claim that Sephora availability created the search increase.

This distinction matters because a launch can generate publicity as well as retail exposure. Google’s trend label captures the resulting search behavior; it does not isolate the launch from celebrity association, editorial coverage or holiday demand. The report names no competing driver and provides no weighting for any factor.

What does this change for salon professionals?

The practical change is greater recognition for two named products: a blush and a hair oil. Clients may use either name as a prompt for a product conversation or retail purchase. Neither inference confirms intent, conversion or repeat demand.

For salon buyers, the list justifies checking client requests and current stock, but not reordering on search data alone. Google’s list and accompanying material give no price, ingredient list, usage protocol, professional availability or evidence of performance on any hair type or texture.

Specifically, Google does not say whether Cécred’s drops suit coily, curly, textured or straight hair. It also gives no application method, finish, fragrance information or compatibility guidance. Those omissions leave too little basis for professional recommendation beyond reporting the search signal.

Availability is similarly narrow. Rhode’s Sephora launch covers Europe and the UK, but the report does not identify the professional channel for Pocket Blush, Cécred or Cetaphil. It does not say whether any item is sold, stocked or recommended through salons.

What will show whether the momentum lasts?

Google has identified where US shopping attention gathered around the 2026 holiday period. The useful next measures are equally concrete: how many searches convert into purchases, whether growth persists after the holiday period, and whether Rhode’s expansion remains a lasting driver.

Until Google publishes those figures, “breakout” and “all time high” mark search momentum. They do not establish sales leadership, product efficacy or professional endorsement. Cetaphil’s wider-list inclusion confirms visibility, but the report provides no individual result to test.