Duran’s Hair Studio reaches third straight Salon of the Year final

By Priya Raman

Duran’s Hair Studio, an Aylesbury salon on Bourbon Street, is a Salon of the Year finalist at the British Hairdressing Business Awards 2027, marking the business’s third consecutive year in the finals.

The ceremony at the London Hilton Hotel on Monday, March 1, 2027, will announce winners across 19 categories. Hairdressers Journal International and the Professional Beauty Group present the awards.

What does the third finalist place show?

Reaching the finals for three years running gives Duran’s a measure of continuity that goes beyond a single nomination. As a national awards programme, the British Hairdressing Business Awards focus on “business expertise behind successful hairdressing,” and the Salon of the Year category places Duran’s within that business-focused programme.

The announcement does not disclose revenue, staffing, client numbers or service-level results, so it cannot quantify the salon’s performance. It does, however, confirm three straight appearances among finalists chosen by a panel of judges.

Owner Lisa Duran said:

“It is fantastic to be recognised as a finalist at the British Hairdressing Business Awards. This means a great deal to me and reflects the hard work, commitment and passion that goes into what we do every day.

“To be included alongside so many talented professionals is a real privilege, and I’m looking forward to celebrating with the industry. This is the third year we have reached the finals which is a huge achievement in itself. We are hoping we manage to come home with the trophy this year.”

For Duran’s, the result is sustained recognition, although the trophy remains ahead.

How were the finalists chosen?

A panel of judges chose the finalists. The awards also mark the role salons and teams play in supporting their communities and the wider industry, giving the business award a broader context.

Mark Moloney, managing director of the British Hairdressing Business Awards, said:

“This year’s finalists have demonstrated impressive levels of ambition, commercial understanding and commitment to their teams and clients. Hairdressing businesses play an important role in their local communities, from supporting employment and high streets to delivering services that bring people back time and again.

“It’s fantastic to see such a strong calibre of businesses recognised, and we look forward to celebrating their achievements.”

The announcement does not name the judges, publish a scoring framework or break down the category results. What Moloney has set out is the qualities the panel has recognised: ambition, commercial understanding and commitment to teams and clients.

For salon operators, that is the standard the judges have described: commercial understanding alongside commitment to clients and teams.

What happens on March 1, 2027?

On March 1, Duran’s will find out whether its third consecutive finalist run ends with the Salon of the Year trophy. Lisa Duran has said she hopes the business will “come home with the trophy this year.”

The date brings the run to a single point of decision. A victory would extend the recognition beyond another shortlist place, while a different result would leave the salon with three straight appearances but no win this time.

The March 1 ceremony therefore provides one clear result for Duran’s: a win or another finalist finish.

What happens at the 10-year milestone?

One month after the awards ceremony, Duran’s Hair Studio will mark 10 years in business. Lisa Duran added: “We are hoping for a double celebration.” The timing places the salon’s business anniversary directly after its third consecutive award final.

Neither announcement gives readers operating metrics or anniversary logistics: no sales figures, team numbers, client volumes or event details are provided. Its statement is more straightforward, pairing a run of award recognition with a decade in business.

The two dates give the salon two reasons to mark the period: a national awards outcome and a 10-year business milestone.

On March 1, Duran’s will find out whether its third straight finalist appearance ends in the trophy it is targeting; one month later, the salon will celebrate 10 years in business, and Lisa Duran is hoping for a double celebration.